On three separate occasions last week I found myself in conference with clients who were determined to use Flash to their detriment.
1. One wanted a Flash “splash page” mini commercial that would run before a visitor could access any part of the site.
2. The other presented with a site made entirely of Flash and could not understand why her site had no search engine rankings.
3. The third, enamored by a twinkling firefly effect wanted moving lights behind his text.
There are some fantastic examples of Flash out there, like the animated procedure tutorials. A little Flash on your home page can also go a long way, as long as it does not impede your visitors.
Here’s what I encourage any physicians, especially cosmetic and plastic surgeons, to consider before adding Flash to their web sites:
1. Your visitors came to your site for a reason, and it was not to watch a commercial;
2. Search engines still struggle to see text inside of Flash movies, so Flash sites rank poorly; and
3. Flash is just as likely to distract as attract. Continuous movement on a page impedes reading.
So before you move to “stun” visitors with the bells and whistles, step away from the Flash and carefully consider your next move.