Why we're different
15 Key Differentiators!
What sets BAC Medical Marketing apart? What differentiates us from the others? How will our unique differences translate to your advantage?
> Our Resources - Our arsenal of innovative strategic and creative marketing resources runs deep and wide, including a full range of research, best practice strategy development, technologies, creativity, graphic design, advertising, print, database, web, and interactive marketing capabilities. We are a one-stop-shop, and the dynamic possibilities of these complementary products and services is what separates us.
> 100% Focused on the Medical Industry - We are completely focused only on your industry and the unique and very competitive environment in which you operate.
> Your ROI - We can provide you with the actual cost-benefit or revenue potential of your marketing strategies with a predicted return on your investment before we start.
> Our Integrated Capabilities - We don't just offer a checklist of capabilities. We offer capabilities that effectively work together. Print, radio, television, the Internet, e-mail, brochures, database marketing, web site, strategic planning, branding, PR, advertising, outsourced marketing; all linked, designed and working together towards one goal - to create a positive impression on your target market.
> Our People - Our diverse and talented team is comprised of top marketing practitioners, with extensive experience in bringing bottom line results.
> Our Focus on Performance Excellence - Our systems perspective for ensuring performance excellence, reflects validated, leading-edge management practices that we constantly monitor and measure ourselves against. Our detailed quality criteria and best practice standards enforced within our organization, facilitates extremely high-quality deliverables to our clients.
> Our Solutions - They work. Customized marketing strategies and programs are applied to solve each client’s particular business problems. Every situation is different, every practice is different, and therefore every solution must be different.
> Our Experience - We can substantially increase your brand identity, market share dominance and marketing ROI, to a level you may have never thought possible.
> Our Research and Analysis - We will provide a carefully orchestrated mix of intuition and analytics, delivering more precise targeting for better response and higher return.
> Our Insights - Innovative research techniques yield unique client insights, so our strategies and actionable programs are grounded in facts - not mere gut feel.
> Our Messaging - It’s not what you say, it’s how you say it and to whom.
> Our Business-Building Approach - What's your marketing ROI? What do you want it to be? How are you driving sales this quarter? Where do your business challenges lie? We look at your competition, market credibility, market penetration, resources, ability to execute, patient base and patient loyalty to custom-build a program that meets your business objectives.
> Our Innovation - The best ideas. The latest marketing innovations. We ensure our media, marketing strategies and initiatives are innovative, offer high impact, and are aligned around unique and actionable client insights.
> Our Methodology - A comprehensive phased process model that incorporates your business needs, with relevant business research, communications strategies, ROI, project goals and speed. Depending on your needs – simple, complex or somewhere in between, our methodology will rapidly deliver messaging and content in rich, relevant initiatives, and an excellent user experience, that drives engagement and a strong call-to-action.
> Our Technology Solutions - Use technology to your advantage, not just because it’s available. A carefully orchestrated mix of understanding, analytics, and technology, delivering explosive results.