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A Marketer's Guide to Brand Strategy
Building a brand is critical to positioning and differentiating your organization. To attract new patients, increase physician referrals, and build business partnerships your organization must use strategic branding. YOUR PRICE: $179.00 |
A Marketer's Guide to Measuring ROI
More than ever before, marketers are being held accountable for the results of their efforts in the healthcare industry. Hospital executives demand hard data to prove the return on investment (ROI) of marketing. YOUR PRICE: $179.00 |
Physician Entrepreneurs: Going Retail
Traditional practice models are becoming passe. Physicians must now choose their battles. Costs are up, payments are down, and patients require high quality care. |
Physician Entrepreneurs: Marketing Toolkit
Marketing your practice can seem challenging or nearly impossible. Not only are you promoting a place or experience that most people hope to avoid, but the success of your efforts are not always transparent and evident. |
Your Practice's Best Staff
Your medical office staff is most likely your practice's largest investment. It makes sense to develop your staff into a smoothly operating, profitable office team. This book not only shows you the best ways to recruit, hire, train, and retain superior staff but how to use staff to increase profitability. |
Improve Your Productivity
The goal isn't to spend less time per patient or give less attention; it's to work as effectively and efficiently as you can, thus seeing more patients while controlling your time and focusing your talents. Finishing the day feeling good about what you did shouldn't be impossible. |
