A letter from the President
I would like to welcome all current and prospective clients to our web site and take a few moments to tell you about what we do at BAC Medical Marketing.
We are brand builders. And like any good builder, we work from the ground up, laying a firm foundation upon which to build the rest of your brand. This foundation is built by discovering what it is that sets you apart from your competitors – that something extra that motivates patients to choose you. We continually build upon your strengths to produce the triple threat of branding – a brand identity that is unique, unforgettable and timeless.
It’s a crowded and complex healthcare market out there – and an easy place for a mediocre brand to get lost in the shuffle. To stay on top in this competitive market we know what it takes – you have to make a name for yourself.
What’s in a name? What’s in your name? Most importantly, what crosses your patients’ minds when they hear your name?
Is there respect? Trust?
Or something else?
Research is a vital component of effective marketing. Executing a marketing plan without conducting research is like walking through the dark without a flashlight. And executing a marketing plan without conducting research correctly is like walking through the dark with a sharp knife and no flashlight. It’s risky.
At BAC Medical Marketing, we know the value of high-quality research. In fact, we rely heavily upon our own market research to ensure our client’s marketing plans are highly effective and yield measurable results. From focus groups to web site analysis, telephone surveys to one-on-one interviews, our proven research methods provide our clients with a valuable edge in a market where advantages are few and far between.
Image is everything.
Really – it is.
Believe it or not, public image is one of the most important factors to consider when rolling out a marketing campaign. After all, it’s the public that ultimately determines the success or failure of a hospital system.
A good public image is all about confidence – in your abilities, your staff, your practice. That certain spark that lets your audience know just how incredible you really are. Like a sharp new outfit or a great pair of shoes, people will notice – whether they realize it or not.
BAC Medical Marketing knows how to help you wow the crowd – and win it over. We have in-depth experience in helping our clients create comprehensive public relations programs that build image both internally and externally. We also conduct a public relations audit that identifies your practice’s strengths and weaknesses, helping us to develop a customized and workable plan for maximum growth.
Interactive media are powerful and cost effective means for reaching potential clients. And BAC Medical Marketing has learned to harness the power of this high-traffic arena for the highest benefit to our clients.
We have a wealth of experience in web and interactive design. Our impressive portfolio includes online advertising campaigns, interactive CDs, web site promotion and online data management. See what we can do to help introduce you to the world of advertising in the 21st century.
We appreciate the fact that our clients have selected us from among our many competitors. We are committed to serving our clients’ best interests, guided by these principles:
> We will always deal with our clients fairly and honestly, and remain courteous and respectful at all times.
> We will always be straightforward with regard to every aspect of our relationship, our advice, or any service offering.
> We will always respond to all of our clients’ questions on any subject related to our business.
> We will always listen carefully and be both proactive and responsive to our clients’ needs, providing balanced and forthright perspectives and our best advice at all times.
> We will always assist our clients in any way possible and attempt to fulfill all of their requests. Service is the key to the value we deliver.
> We will always work with our clients, not just for our clients.
> We will always go the extra step, not just take the shortest route.
> We will always understand our clients’ needs and exceed their expectations.
Quality, Service, Integrity, and Innovation - that is the BAC Medical Marketing way.
Bruce A. Cadkin, MBA
To see if you agree with me regarding why I think our country’s current private healthcare system is in crisis, by being so needlessly complex and expensive, and what I believe is a viable and much-needed alternative, please click here.