A powerful Mantra-Digital marketing for doctors
Digital & social media surrounds us 24×7 and since there is no escaping it, let’s embrace it and use it to connect to more patients. While viral marketing seems to be the ideal path to follow, doctors of the earlier generation may counter the view by saying that they are unfamiliar with the new technology. By studying marketing for doctors, you can explore many ways of meeting a potential patient online and choose the one that suits you the most and yet appeals to the young patient.
You have the key to connect to Generation Z
Let’s look at a few interesting facts juxtaposed against the world population of 7.2 billion:
- 3 billion i.e. 45% are active internet users.
- Nearly 2.1 billion people have social media accounts.
- 65 billion users access the internet via smartphone and tablets.
- 89% of social media use in India is by individuals in the age group of 18-29 years.
- Facebook has a user base of 1.4 billion
- Nearly half of the internet user base subscribes to Facebook
- 5 Billion likes are generated on every single day
- India is the second largest user of Facebook, with US topping the list
Technology is here, embrace it
Add other popular social media apps like Twitter, Instagram, Google +, LinkedIn and Pinterest to the mix and you are looking at a huge gamut of interactive apps that your potential client is using every single day. Wouldn’t you love to get online with a doctor’s Facebook page and grab their attention by creating a digital marketing channel of your own? I bet you would.
New Tools, Better Opportunities
Portals allow potential patients to strike a conversation with doctors of their choice and is a great tool for doctors to generate fresh leads regularly. You will admit that people no longer browse through the Yellow Pages and Internet search engines have become the “go-to” tool for every kind of information.
Internet penetration is unmistakably striking and you do not want to be the last one to board this train. By using the digital marketing for doctors, you will create more opportunities for yourself as a doctor running a successful clinical practice. A frequently updated online presence is the way to success in the future. Reach out to your young client base by using a doctor’s tweet and make the most of technology to drive business home.
The virtual world beckons, raise your hand
Information as valuable as that’s been discussed above, surely deserves to be shared with your peers and colleagues. Wouldn't it be a fantastic idea to share this post with them? As the saying goes” Sharing is caring” and who better than a doctor to understand the concept of caring.