Case studies
Case 1
Nine Member Physician Group
The client is a physician group practice with nine primary care physicians specializing in family medicine, internal medicine, pediatrics and OB/Gyn.
Initiatives:
> Complete re-branding of practice including new collateral, merchandising and web site
> Media training for physicians
> Advertising campaign including print, billboard and radio
Results:
> Practice has doubled in size since initial marketing program was launched
> Increased patient satisfaction based on ongoing survey results
Case 2
Network of Four Family Health Centers
A network of four community-based family health centers was opened by a privately held corporation. The marketing challenge was to communicate to an inner-city market, mostly a Medicaid/Medicare patient-base.
Initiatives:
> Rollout of brand campaign and tagline
> Advertising included infomercials, bus advertising, radio and print campaigns
> An extensive direct mail program was used to increase traffic at each site
Results:
> Today (two years later), these practices are thriving and have now added additional locations
Case 3
Spine Center
A well-known neurosurgeon decided to grow his practice by opening a highly specialized spine center focused on treating back injuries and other complex spine injuries. Offering physical therapy services enhanced the practice. The marketing challenge was to communicate a new location and new services to the greater referring medical community.
Initiatives:
> New collateral was developed
> Advertising including print and billboards
> A grand opening event was held at the new facility
> Extensive communications to referring physicians
Results:
> Practice revenues and patient volumes grew due to marketing activities
> Additional surgeons needed to be added to the team
