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Case studies

                                                                                                                                                                Case 1                                                                                                                             

Nine Member Physician Group
The client is a physician group practice with nine primary care physicians specializing in family medicine, internal medicine, pediatrics and OB/Gyn.


Initiatives:

> Complete re-branding of practice including new collateral, merchandising and web site
> Media training for physicians
> Advertising campaign including print, billboard and radio

Results:

> Practice has doubled in size since initial marketing program was launched
> Increased patient satisfaction based on ongoing survey results

Case 2

Network of Four Family Health Centers
A network of four community-based family health centers was opened by a privately held corporation.  The marketing challenge was to communicate to an inner-city market, mostly a Medicaid/Medicare patient-base.


Initiatives:

> Rollout of brand campaign and tagline
> Advertising included infomercials, bus advertising, radio and print campaigns
> An extensive direct mail program was used to increase traffic at each site 

Results:

> Today (two years later), these practices are thriving and have now added additional locations  

Case 3


Spine Center
A well-known neurosurgeon decided to grow his practice by opening a highly specialized spine center focused on treating back injuries and other complex spine injuries.  Offering physical therapy services enhanced the practice.  The marketing challenge was to communicate a new location and new services to the greater referring medical community.


Initiatives:

> New collateral was developed
> Advertising including print and billboards
> A grand opening event was held at the new facility
> Extensive communications to referring physicians

Results:

> Practice revenues and patient volumes grew due to marketing activities
> Additional surgeons needed to be added to the team

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