Mission statement
Our Objective
To be the Number One Medical Marketing Choice of the Healthcare Community.
To achieve this we will:
> Create a team that delivers unrivaled quality in the products and services BAC Medical Marketing provides to its clients.
> Develop a clientele that values the exceptional quality of the products and services BAC Medical Marketing provides.
> Improve efficiency and increase effectiveness by using cutting-edge, state-of-the-art technology wherever possible.
Our People
The Only Way to Provide Premier Customer Service is Through Quality People.
To achieve this we will:
> Strive to be an organization with a passion for excellence.
> Champion the importance of customer service to our clients.
> Encourage and reward teamwork, action and accountability.
Our Values
To Provide Our Clients with Ethical, Reliable, High-Quality Professional Services at a Fair Price.
To achieve this we will:
> Adhere to the highest ethical standards.
> Conform to the laws and regulations that govern the healthcare industry.
> Be fair and responsible.
BACMM places great importance on five virtues. Five characteristics have been identified as key to the smooth development of processes and relationships. The five virtues are:
Humility
- Show gratitude and have sincere respect for others
- Internalize the consortium’s processes and possess strong team spirit
- Be sincerely introspective; when facing problems, look into areas of personal responsibility first without blaming others
- Continuously strive for self-improvement with strong self-motivation
Integrity
- Be honest, sincere and truthful, and above all, do not attempt to cheat
- Understand and honestly accept one’s own personal strengths and weaknesses
- Develop interpersonal relationships without false pretences
Diligence
- Be willing to spend more time and effort and take responsibility in order to deliver high quality work
- Focus on cost and crack down on wastage to “get more with less”
- Take the initiative to pull together every person involved in a project in order to innovate and create maximum customer value
Agility
- Be quick to grasp the key fundamentals in any situation
- Be swift in taking the right actions to create winning results
- Be quick in discovering opportunities
Courage
- Bravely confront difficulties and face challenges
- Dare to go against the grain, be able to drive constructive dialog in the event of disagreement and stick to doing the right things despite criticism
- Never be hasty in decision making, and execute only after careful thinking
Focus on Fundamentals and Results
In order to accomplish the best possible results, BACMM stresses to our people to “Think Through” the big picture, and focus on the fundamentals and results before execution. In short, they must find out the true Purpose behind any task, and to uncover the root cause behind issues, which will then allow them to do the right thing correctly the very first time. In order to accomplish this, they must start with the Purpose of the task in mind, approach the situation “from the Client's Point of View”, and take “Cost Effectiveness” into consideration while being open to “Alternatives” and acutely aware of “Side Effects.”
Innovation and Aesthetics
BACMM also places a huge emphasis on Innovation and Aesthetics. Our people are encouraged to strive for technological and aesthetic perfection in everything they do. They are expected to put themselves in the clients’ shoes in order to create more value. They are also required to apply “Green-Light / Red-Light” thinking to each situation. Green-Light thinking involves brainstorming, where every idea and proposal is sent to a ‘pool’ from which the best solution is eventually drawn. Red-Light thinking, on the other hand, involves constant questioning and adopting a cautious attitude toward every proposal in order to siphon out the root cause of problems and then subsequently obtaining answers. Through such innovative thinking and experimenting—while mindful of the need to meet and exceed the client’s needs and expectations—our people can then develop projects that enhance the client’s overall experience.
Lean Thinking
BACMM relies on Lean Thinking to create the greatest value for its clients. Lean Thinking requires our people to employ open communication between co-workers of all levels, maximize value in any process chain, cut down on costs and wastage, and constantly seek to improve management processes.
