Workflow process

                                                                                                                                                           Sometimes the marketing strategy process can be obscure, confusing and even intimidating.  In many cases, a complete stranger meets with you for a couple of hours, disappears for some predetermined time and then returns to tell you exactly what you should do to recreate your practice and implement your new marketing plan.  You might be a little skeptical of this so-called expert; after all, he/she only spent a couple of hours with you.  Does he/she really know your practice?  Does he/she get your target audience?  Is he/she creating a custom marketing plan that's 100% right for you?

At BAC Medical Marketing, we understand that a great marketing strategy requires a team approach.  We don't just work for our clients - we work with our clients, communicating with them regularly and actively encouraging them to be involved in all steps of the marketing process.  And what are these steps? Although we're proud to say that no BAC Medical Marketing project is typical, we'll make an exception - just this once.

Input Session (Initial Meeting with Potential Client):

> Initial meeting and input session with the client (in-person or webinar / teleconference)
> Determine what the client needs to accomplish and what restrictions or preferences are attached to the project

Estimate / Proposal

> Possibly meet again with the client to refine the project scope, goals and techniques
> Develop an estimate
> Submit estimate
> Client approves estimate

IdentityFind Strategy Process

> Strategy is developed and submitted to client
> Client approves strategy

Creative Brief / Direction

> Using information gathered in previous sessions, we write a Creative Brief
> Client approves Creative Brief
> Design team and creative director meet to discuss
> Design process begins

Design Phase

> Sketches drawn up for project based on Creative Brief
> Sketches reviewed and any possible improvements or revisions made
> Sketches approved internally, designers take concepts to professional design applications
> First draft submitted to the President and approved or revised
> Round One is submitted to client
> Designers make changes on clients feedback, this process is repeated with in estimate scope

Design Approval

> Client approves finished work
> Designers prepare product for publication printing or delivering to client
> Final product delivered

Debrief

> A few weeks after the work has been completed, BAC Medical Marketing’s team may meet again with the client to ensure that the strategy is achieving the goals it was intended to achieve
> The team and the client discuss possible ways that the strategy could be improved
> Client is asked to complete a brief questionnaire about the effectiveness of the project and offer any comments or suggestions for improvement