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medical market research

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When It Comes To Medical Market Research, We Are The Industry Experts!

For over 10 years, BAC Medical Marketing (BACMM) has been meeting the research needs of the pharmaceutical, biopharmaceutical, biotech, medical device, and medical technology industries and their consultants. We strive to be your most cost effective research solution, coupling our expertise with approaches designed to fit your budget. We are the experts in conducting all types of qualitative and quantitative market research, and we are the leader in Corporate Image Studies and Voice of the Customer research. We have developed a number of new analytic techniques to identify company and competitor position, strengths and weaknesses.

Qualitative Research

As full-service healthcare market research specialists with a proven proficiency in qualitative research methodologies, BACMM is committed to providing our clients with insightful qualitative research findings.


  • Determine the landscape of a market
  • Measure new products and concepts
  • Develop and test marketing creatives
  • Test marketing messages
  • Identify drivers of behavior
  • Understand the decision making process

Quantitative Research

  • Advertising Research
  • Brand Equity Research
  • Brand Name Development & Testing
  • Customer Satisfaction
  • Concept Testing
  • Distribution Channel Research
  • Marketing Effectiveness
  • Positioning Research
  • Price Sensitivity
  • Segmentation Research
  • Test Marketing

Our expertise includes the design and implementation of market research to drive the business decisions and strategies companies need to gain and maintain a competitive business edge.

To learn more about BACMM Market Research, please call 800.240.9473 today.

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