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Are You Working IN Your Practice, Or ON Your Practice?

7/28/2009

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Everything we do at BAC Medical Marketing is based upon the real-world experience we have gained by working with medical practitioners.

Our advice is never based upon personal bias or whim, and we aren't interested in creating marketing campaigns that are merely clever, pretty or creative.  Rather, our major concern and effort will always be 100% focused upon delivering ethical and sustainable results for you and your practice.

Our clients are successful because they follow the proven strategies we have tested, tracked and developed over the years. They see no reason to reinvent the wheel, and neither should you. 


In healthcare, your marketing doesn’t say just anything about you.  It says everything.  To truly stand out in this highly competitive marketplace, your marketing must be something extraordinary.  Something that people identify with, and seek out in a crowd.  Something that inspires innovation and transformation.  Something that people can believe in.

At BAC Medical Marketing, we believe in the power of great marketing - its ability to alter perception and to redefine a marketplace.


Your marketing is a living thing that you must invest in, nurture and grow.  With the right attention, your marketing can motivate, inspire and unite your audiences - internal and external alike.  At BAC Medical Marketing, we are experts in marketing cultivation, design and integrated communications.  We'll take you from where you are, to where you want to go.

Are you working IN your practice, or ON your practice?

The number of doctors who continue unworkable business models is astounding.  They keep working harder, working longer hours and making less money, all the time insisting, "This is the way it's done."

Most schools don’t teach marketing and practice development.  Most schools teach the profession.  Few have the time to teach business, and there’s a major difference between understanding the technical work of any profession and understanding how to conduct the business that performs that work. 

That's why BAC Medical Marketing exists - to help you with the business part of your medical practice. 

BAC Medical Marketing is an independently operated consortium made up of the best and brightest minds with the flexibility to explore and create the original ideas that build extraordinary marketing campaigns within the healthcare marketplace.  At our core, we are marketing architects, marketing cultivators and marketing ambassadors.  We are a unique group of creative and individual thinkers driven to reinvent and revitalize medical and dental practices of all sizes nationwide.
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    Author

    Bruce A. Cadkin, MBA President                          BAC Medical Marketing

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