Intelligent Medical Marketing Secrets

Before I jump into discussing the best online medical marketing idea, let me first identify the parameters which are critical for online medical marketing success. This is based on hundreds of hours of medical marketing research. As a medical doctor, what you want is an online marketing strategy that is (a) very low-cost, (b) has a very consistent pattern of bringing you new patients who are searching for medical services in your area, (c) something that is very easy to implement, and (d) something which is an ongoing process that does not require constant fiddling on your part.

The amazing thing is that the medical marketing idea I am about to share addresses all of these issues with respect to medical marketing media. It is without doubt the single best way to market your practice. In fact, prior to the Internet, accomplishing these goals was quite expensive, time-consuming and onerous for medical doctors.

I want you to imagine the following scenario. You have two or three patients in a day who are happy and delighted that you are their medical doctor. They are the kind of patients who would go home and tell their family or friends about you if someone asked them, “Do you have a physician to recommend?” Their response would be your name. Right now most medical practices are not leveraging that potential positive word-of-mouth in a way that brings them new patients.

A medical practice can facilitate this word of mouth by asking patients to visit their own medical review site. At this review site patients could share their feedback. The practice in this scenario would decide which reviews get pushed out onto the Internet for other prospective patients to see.

In the course of one month, you will have scores and scores of favorable reviews. This will be excellent intelligent medical marketing material for other prospective patients trying to see. Such medical office marketing will make you more visible on the Internet and prompt new patients to visit you. Your patients will do the work of writing the copy and the material that is necessary to attract new patients.

Because there are a couple of services out there that let you create your own review site, you will have the option of whether to work with a medical marketing firm or not. Did I just say that you won’t need BAC Medical Marketing’s assistance? I guess I did, at least as it relates to this one particular area! Your review site can be put on the Internet in minutes. From that point forward you will be in position to control which reviews are put online.

By creating content which is changing and reflects the firsthand experience of your existing patients, you will be in a position to rise very high in search engine rankings. Search engines love content which is changing and growing and reflects what people who are searching want to see. And there is nothing that appeals more to a patient trying to figure out which medical doctor to visit than to hear the actual firsthand experience of a physician’s patient. Medical marketing has never been better or easier.