Healthcare is not something one markets directly; after all, people don’t want to think of the idea that they’re going to be ill someday and need your services.
What you must do though, is to make sure they know about you and the services you provide, so that you become the first thing that comes to mind when they do fall sick or need qualified medical counsel.
That said; here are a few good ways to remind your neighbors of your healthcare practice:
> Run programs that increase awareness of and the need to maintain general wellbeing and a healthy lifestyle.
> Get invited on local radio and television shows to talk about the need for regular exercise, healthy eating, and an active lifestyle in order to prevent diseases. You could also talk of the dangers of smoking and drinking, and how people can spot diseases in their early stages so that they can treat them more effectively and at a reduced cost.
> Organize blood donation drives and other programs that raise awareness of diseases like HIV and AIDS.
> Take good care of your existing patients so that they recommend you to their friends and family – word of mouth marketing is still the best form of advertising.
> Put up signs that show you’re open for business and make sure they state the hours you’re available.
> If you’re a family physician, make house calls for the elderly, children, and in emergencies. This will endear you to most of your clientele and increase your demand among the baby boomers.
> Do not prescribe unnecessary medications and diagnostic tests that make your patients spend more than they can afford unless they’re absolutely necessary.
> Volunteer at health programs at local schools or in other areas.
> Get word of your practice to medical suppliers, pharmacies, other healthcare facilities that complement your work, and to people in your neighborhood.
> Reduce waiting times for patients by giving them nearly approximate appointment times.
> Keep your healthcare facility neat and clean so that patients are comfortable there.
And last, but certainly not the least, you must not only be good at what you do, you must also appear to be an excellent practitioner. It’s not enough to offer the best in terms of care and treatment for your patients, you must also make sure they know you have their best interests at heart at all times.