BAC Medical Marketing
  • Home
  • Who we are ▷
    • Mission statement
    • Meet the team
    • We attract new patients
    • More for less
  • What we do ▷
    • Services offered
    • IdentityFind
    • MEDShield
    • Project samples
  • How we work ▷
    • Workflow process
    • BACMM affiliate program
    • Clients
    • Glossary
  • Why we're different ▷
    • Search engine optimization
    • Case studies
    • Letter from the President
    • Spotlighted products
  • When we're needed ▷
    • Consultancy compensation
    • Marketing tips
    • BACMM Blog
    • FAQs
  • Contact ▷
    • News you can use
    • Testimonials
    • Online resources
    • Jobs at BACMM
Call Today: 800.240.9473

facebook is bad for you...really!

9/29/2014

0 Comments

 
In the past few years, the fortunate among us have recognized the hazards of living with an overabundance of food (obesity, diabetes) and have started to change our diets. But most of us do not yet understand that Facebook is to the mind what sugar is to the body. Facebook feed is easy to digest. It has made it easy to consume small bites of trivial matter, tidbits that don’t really concern our lives and don’t require thinking. That’s why we experience almost no saturation. Unlike reading books and long magazine articles (which require thinking), we can swallow limitless quantities of photos and status updates, which are bright-colored candies for the mind. Sadly, we are still far away from beginning to recognize how toxic Facebook can be.

Facebook misleads. Take the following event (borrowed from a Facebook friend). A bloke you knew in high school, whom you’ve not met or spoken to in real life since you left high school, has got married. He posts pictures of his wedding taken by a snazzy professional photographer. The pictures gather hundreds of likes and comments. Your friends shower your high school mate with congratulations. There are discussions about the bride’s dress, the tasty food, the fancy hotel, but absolutely no one knows that the reason they are really getting married is because the bride is pregnant with your mate’s baby. Facebook leads us to walk around with the completely wrong idea about our friends’ lives. So holiday pictures are over-liked. Stressful outbursts go unshared. A new job is immediately updated. Being fired is never made note of. Your friends might subscribe to a lot of “Causes”. In real life they do nothing about those causes.

We are not rational enough to be exposed to Facebook. Watching a video of your mother in a dance club is going to change your attitude towards your parents, regardless of your real relationship with them. If you think you can compensate with the strength of your own inner contemplation, you are wrong. Bankers and investors – who have powerful incentives to keep you hooked so that Facebook can make a profit – have shown that they cannot. The only solution: cut yourself off from using Facebook entirely.

Facebook is irrelevant. Out of the approximately 10,000 status updates, links or photos that you have accessed on Facebook in the last 12 months, name one that – because you consumed it – allowed you to make a better decision about a serious matter affecting your life, your career or your business. The point is: the consumption of the “feed” is irrelevant to you. But people find it very difficult to recognize what’s relevant. It’s much easier to recognize what’s new. The relevant versus the new is the fundamental battle of the current age. Facebook wants you to believe that using Facebook Home will make your life better. Many fall for that. We get anxious when we’re cut off from the flow of the news feed. In reality, Facebook consumption is a competitive disadvantage. The less time you spend on Facebook, the bigger the advantage you have.

Facebook has no real power. Notifications are bubbles popping on the surface of the real world. Will accumulating facts about your friends help you understand what is happening in their life? Sadly, no. The relationship is inverted. The important stories are not shared on Facebook: people are actually desperately alone. The more “factoids” you digest about your friend, the less alone you think you will feel. But if more information about your friends leads to happiness, we’d expect Facebook users with the most friends to be at the top of the pyramid. That’s not the case.

Facebook is toxic to your body. It constantly triggers the limbic system. New pictures on Facebook spur the release of cascades of glucocorticoid (cortisol). This deregulates your immune system and inhibits the release of growth hormones. In other words, your body finds itself in a state of chronic stress even though you are feeling good. High glucocorticoid levels cause impaired digestion, lack of growth (cell, hair, bone), nervousness and susceptibility to infections. The other potential side-effects include fear, aggression, tunnel-vision and desensitization.

Facebook increases cognitive errors. Facebook feeds the mother of all cognitive errors: confirmation bias. In the words of Warren Buffett: “What the human being is best at doing is interpreting all new information so that their prior conclusions remain intact.” Links your similar minded friends share exacerbates this flaw. We become prone to overconfidence, take stupid risks and misjudge opportunities. It also exacerbates another cognitive error: the story bias. Our brains crave stories that “make sense” – even if they don’t correspond to reality. Any of your friend who writes, “Terrorists should be bombed” or “Cut the rapists penises” is an idiot. I am fed up with this cheap way of “solving” the world’s problems.

Facebook inhibits thinking. Thinking requires concentration. Concentration requires uninterrupted time. Facebook notifications are specifically engineered to interrupt you. They are like viruses that steal attention for their own purposes. Cute cat pictures makes us shallow thinkers. But it’s worse than that. Facebook severely affects memory. There are two types of memory. Long-range memory’s capacity is nearly infinite, but working memory is limited to a certain amount of slippery data. The path from short-term to long-term memory is a choke-point in the brain, but anything you want to understand must pass through it. If this passageway is disrupted, nothing gets through. Because Facebook disrupts concentration, it weakens comprehension. Friends who share too much have an even worse impact. Why? Because whenever a link appears, your brain has to at least make the choice not to click, which in itself is distracting. Facebook is an intentional interruption system.

Facebook works like a drug. As stories develop, we want to know how they continue. With hundreds of your friends’ story lines in our heads, this craving is increasingly compelling and hard to ignore. Scientists used to think that the dense connections formed among the 100 billion neurons inside our skulls were largely fixed by the time we reached adulthood. Today we know that this is not the case. Nerve cells routinely break old connections and form new ones. The more time we spend on Facebook, the more we exercise the neural circuits devoted to skimming and multitasking while ignoring those used for reading deeply and thinking with profound focus. Most Facebook users – even if they used to be avid book readers – have lost the ability to absorb lengthy articles or books. After four, five pages they get tired, their concentration vanishes, they become restless. It’s not because they got older or their schedules became more onerous. It’s because the physical structure of their brains has changed.

Facebook wastes time. If you check Facebook for 15 minutes each morning, then check it again for 15 minutes during lunch and 15 minutes before you go to bed, then add five minutes here and there when you’re at work, then count distraction and refocusing time, you will lose at least half a day every week. Good Instagram pictures are no longer a scarce commodity. But attention is. You are not that irresponsible with your money, reputation or health. Why give away your mind?

Facebook makes us passive. Facebook status updates are overwhelmingly about things you cannot influence. The daily repetition of notifications about things we can’t act upon makes us passive. It grinds us down until we adopt a worldview that is pessimistic, desensitized, sarcastic and fatalistic. The scientific term is “learned helplessness”. It’s a bit of a stretch, but I would not be surprised if Facebook use, at least partially contributes to the widespread disease of depression.

Facebook kills creativity. I don’t know a single truly creative mind who is a Facebook addict – not a writer, not a composer, mathematician, physician, scientist, musician, designer, architect or painter. On the other hand, I know a bunch of viciously uncreative minds who consume Facebook like drugs.

Society needs social cohesion — but in a different way. Meeting friends in pub is almost always fun. We need people to spend time together in real life rather than in front of screens. Only then can we have meaningful relationships.

Deleting your Facebook profile is not easy, but it’s worth it.

0 Comments



Leave a Reply.

    Author

    Bruce A. Cadkin, MBA President                          BAC Medical Marketing

    Archives

    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009

    Categories

    All
    Advertising
    Affiliate Marketing
    Affiliate Program
    Anna Deavere Smith
    Avoiding Malpractice Suits
    Best Practices
    Blogs
    Branding
    Cash Only Medical Practice
    Concierge Medical Practice
    Crisalix Estetix
    Customer Service
    Defensive Medicine
    Dental Practice Marketing
    Developing Physician Leaders
    Electronic Medical Records
    Emwave Products
    Expert Panels
    Facts And Figures
    Gene Smart Wellness
    Going Dutch
    Gum Disease
    Healthcare Reform
    Heartmath
    Holiday Poems
    Ingenio Expert Advice
    Internet Marketing
    In The News
    Let Me Down Easy
    Liveperson Expert Advice
    Managing By The Numbers
    Marketing Momentum
    Marketing Strategies
    Martin Luther King
    Medical Marketing
    Medical Tourism
    Meta Tags
    Mobile Marketing
    Money Driven Medicine
    Most Influential Physicians
    Omega 3 Index
    Online Reviews
    Patient Advocate
    Patrick Soon-Shiong
    Physicians At Funerals
    Practice Advertising
    Prayer Over Treatment
    Pro Football Head Trauma
    Psychographics
    Public Relations
    Referral Marketing
    Search Engine Optimization
    Social Media Marketing
    Solution To Medicare
    Staff Training Programs
    Steve Jobs
    The Art Of Apology
    Top Medical
    Web Site Design
    Web Site Marketing

    Bookmark and Share

    RSS Feed

    Picture

    I'm an expert on Maven!

    Consult with me on Maven



    Zintro Expert
    zintro.com/expert/Marketing-Maven

    Ingenio Expert

    Picture
    Liveperson Expert

    Reuters Insight Expert

    Which of the following changes in your practice most accurately reflect your goal? (Check all that apply) I would like to...
     
    pollcode.com free polls
    YouTube
    Twitter
    Code Of Ethics
    Medical Blog Award
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Dosie Award
    Weblog Award
    AlleyDog Award
    Best Blog Contest Award
    Blogtrepreneur Award
    Top 100 Blog Award
    Blogger's Choice Award
    Blogger's Choice Award
    Blog Advertising - Advertise on blogs with SponsoredReviews.com
Powered by Create your own unique website with customizable templates.